The Department for Tourism of the Town Council of Calp launches for the third consecutive year a campaign aimed at national tourism coinciding with the start of the summer season. In this edition the promotion focuses on Madrid, Valencia, Murcia and surrounding cities as well as in other cities in Castilla La Mancha and Castilla y León. The campaign will also be present at the main stations of Underground and Renfe in Madrid and Valencia.

Billboards have been placed both in Madrid and in Valencia and in their respective metropolitan areas, and also in Murcia, Toledo, Ciudad Real and Valladolid. Mupis have also been installed with the image of Calp in the suburban train stations of Atocha and Chamartin in Madrid and in the North station of Valencia, mupis have also been installed in the underground of both cities.

The campaign began on the 5th of June and will finish at the end of July, the goal is to promote Calp just at the moment when potential tourists are deciding their holyday destinations since last minute reservations are increasing every year. This promotional campaign focuses on the Madrid and the Valencian Communities, traditional markets for Calpe, just at the moment in which the destination is decided.

In this campaign the Municipal Department for Tourism, managed by Jan van Parijs, uses a play on words with the slogan "Calp te espera, summérgete" (Calp waits for you, dive in the summer).